A full-scope marketing audit and two-year strategic marketing plan for Fota Wildlife Park, Cork - one of Ireland's leading conservation and education attractions drawing 500,000 visitors annually. The project involved an in-depth audit of existing digital marketing efforts, stakeholder mapping, segmentation and positioning analysis, and a structured implementation plan targeting a 10% visitor growth and 15% revenue uplift by end of 2026.
STP Analysis
Ansoff Matrix
Porter's Generic Strategies
Stakeholder Mapping
4Ps of Marketing
SWOT / Marketing Audit
Implementation Timeline (2025–2026)
500K
Annual visitors · client context
+10%
Visitor growth target set
+15%
Revenue uplift modelled
MSc 2:1
University College Cork
An international market entry plan for Kama Ayurveda's Kumkumadi Brightening Ayurvedic Face Oil, evaluating Sweden as the launch market. The project combined macro-environment analysis, consumer and channel research, STP, and brand positioning to build an export-led entry strategy supported by Puig's distribution capabilities.
Internationalisation Strategy
Macro & Micro Analysis
STP
Luxury Positioning
Omnichannel Entry
US$806M
Swedish skincare market context
61%
Open to cross-border ecommerce
25-55
Primary target age range
14
Core ingredients in featured product
A digital transformation plan for Cork's historic English Market, designed to help traditional stallholders move into ecommerce without losing the market's heritage or local identity. The strategy used the RACE framework to structure acquisition, conversion, and retention across SEO, social content, vendor onboarding, click-and-collect, delivery, and loyalty.
RACE Framework
Ecommerce Strategy
Local SEO
Vendor Onboarding
Customer Retention
55%
Irish users buying groceries online
100%
Stallholder signup target
80%
Product listing target at launch
4
RACE journey stages mapped
A strategic analysis of Aeternus Foundation's B2B ecosystem, examining how the company builds relationships with partners, developers, regulators, and end users in a high-volatility Web3 environment. The report used the ARA model and digital relationship frameworks to assess trust, co-creation, governance, and resource-sharing across the network.
ARA Model
B2B Relationship Analysis
Digital Networks
Primary Interview Research
Stakeholder Strategy
45 min
Founder interview used as primary data
3
Actors, resources, activities analysed
4
Core solution areas mapped
An applied research project examining Irish consumer acceptance of healthier sausage alternatives for O'Flynn's Gourmet Sausage Co. The study combined survey data, interviews, and netnographic insight to evaluate low-fat, high-protein, hybrid, and plant-based formats through the lenses of taste, trust, price sensitivity, and trialability.
Mixed-Methods Research
Total Food Quality Model
Diffusion of Innovations
Segmentation Logic
Netnography
88
Irish consumers surveyed
7
Semi-structured interviews
67%+
Open to low-fat / high-protein variants
A service design project reimagining circular book sharing through the BookCycle app and vending-machine concept. Using the Double Diamond framework, survey and interview findings were translated into a more accessible, sustainable, and community-led way to buy, borrow, deposit, and discover physical books.
Double Diamond Framework
Service Design
User Research
Prototype Testing
Circular Economy
3
Semi-structured interviews
4
Double Diamond stages applied
2
Core service touchpoints designed
